When I was part of the team that created www.ibm.com, we tracked where people went after they viewed the homepage. The answer in most cases was “somewhere else.” Those who visited exhibited “touch and go” behavior. I was tasked with making the site stickier, and one of my responses was producing the first Web pages … Leer más
Has technology helped to level the playing field? I’d say it has. Certainly, if you have access to the Internet, the knowledge of the world is set before you. And if you’re clever enough, you can draw attention and supporters. We have crowdfunding and performance spaces (like YouTube) and social networks that can connect you to the people you need to help you win honor and glory.
So, why aren’t we all famous, rich and powerful?
