Crowdfunding: A global return to the small town bank?

A friend of mine is producing a short film End of Innocents , which is a step toward a feature film (I presume). She tapped Kickstarter as a way to collect the money she needed. It’s an online pledge system that presents people who might be interested in providing funds with award levels (and suitable recognition) and the goal. If the goal is reached by the deadline, the money is collected (via Amazon), recognitions are fulfilled and the project is done. Kickstarter collects 5% of the money. Amazon grabs another 3-5%.